
BLÅKLÄDER REACHES (ALMOST) 100% BETTER COTTON
The global Better Cotton Initiative, BCI, ensures that the most vulnerable workers within the textile value chain experience an improved livelihood and a safer working environment. Furthermore, cotton sourced under the BCI guidelines emphasizes reduced water usage, carbon dioxide emissions, and chemicals. Therefore, Blåkläder has gradually expanded its use of BCI-sourced cotton and is now proud to announce an achievement of nearly 100 percent sourcing through the Better Cotton mass balance system.

BLÅKLÄDER EXPANDS DEAL WITH JYSK
Throughout a number of years, 1,000 employees in JYSK’s Danish distribution centres have been wearing workwear from Blåkläder. Now, this agreement has been expanded significantly to also include Bulgaria, Poland, Hungary and Germany which brings the total number of JYSK-clad distribution centres up to eight across Europe.

BLÅKLÄDER GOES GLOBAL WITH THE ENGLISH PREMIER LEAGUE
On Saturday the 15th of September, 5:35pm local time, Blåkläder cemented another milestone in the company’s almost 60 year history. When the game between Watford and Manchester United reached the time of 05:03 the brand of Blåkläder exploded on the global stage. During the past two weekends in the English Premier League – the world history’s biggest, most popular and by far the most medially exposed football league – and the rest of the season, Blåkläder will be seen on the stadiums throughout England and Wales in form of LED-commercial.