PREMIER LEAGUE 

On Saturday the 15th of September 2018, 5:35 pm local time, Blåkläder cemented another milestone in the company’s over 60-year history. When the game between Watford and Manchester United reached the time of 05:03, the brand of Blåkläder exploded on the global stage.

Since then, Blåkläder has been seen in the English Premier League – the world history’s biggest, most popular and by far the most medially exposed football league – throughout England and Wales in the form of LED-commercial.

With constantly sold-out (when there’s not a pandemic) venues and a global audience for television, the total impressions that come from Blåkläder’s LED-commercial go up to a staggering 4,5 billion. A fact that only could and still can be seen as a historical statement from our company.

This showed that Blåkläder meant business when talking about becoming the leading brand for workwear in Europe. During the last couple of years, Blåkläder has worked hard to make itself the number one brand in the Nordic countries. With great pride, the brand since 2018 has been closely connected to a huge arena like the Premier League. Now, Blåkläder is pushing even further towards becoming the world’s leading brand of workwear.