Toyota Logistics Services GB Ltd
BLÅKLÄDER X
TOYOTA
For Blåkläder, workwear is never just about garments. It is about supporting systems where quality, safety and consistency are non-negotiable. That shared mindset became the starting point for the recently established collaboration with Toyota Logistics Services GB Ltd in Lutterworth – a partnership shaped by common values, careful planning and a clear focus on people.
SHARED VALUES, SHARED STANDARDS
Located at Magna Park, the Lutterworth site operates 24/5 as a key hub in Toyota’s UK supply chain, delivering just-in-time parts to nearly 250 Toyota and Lexus retailers nationwide. Precision, reliability and safety are embedded into daily operations – and when the time came to review workwear, the brief was clear.
“We had not properly reviewed workwear for several years,” says Chris Burrell, Depot Manager at Toyota Logistics Services GB Ltd. “We also recognised that the existing solution did not meet the needs of our members – particularly our female workforce, which now represents more than 30 per cent of the warehouse population.”
DESIGNED FOR EVERY MEMBER OF THE TEAM
From the outset, the collaboration between Toyota, Blåkläder and local dealer Enterprise Workwear was approached as a partnership rather than a transaction. Early wearer trials and individual sizing sessions allowed employees to select garments suited to their roles before any full rollout.
"What stood out straight away was the quality of the products and the attention to detail. But above all, the fact that the range was designed properly for both female and male members," says Chris Burrell.
The introduction of true female-specific fits marked a clear shift on site. “For me, this was a real breakthrough,” Burrell says. “Seeing the whole team – men and women – in the same uniform strengthens our value of teamwork and shows respect for our people. Safety is our number one priority, and this became a genuine win-win.”
DELIVERING RESULTS ON THE WAREHOUSE FLOOR
Operationally, integrated hi-vis garments replaced unnecessary and home-made layer-on-layer solutions, improving comfort and reducing the risk of snagging, while fast lead times ensured continuity in a 24/5 environment. “We were very impressed by the availability and delivery times,” Burrell adds. “Compared to our previous supplier, the difference was significant.”
“The Lutterworth rollout has shown what true collaboration can achieve,” says James Fuller, Country Manager UK at Blåkläder. “By focusing on quality, fit and the needs of every wearer, we delivered a solution that impressed both local teams and Toyota’s European leadership.”
With footwear trials now underway and discussions beginning around future phases, the partnership continues to develop. “It’s early days,” Burrell concludes, “but the alignment is clear – safety, quality and delivery first. At Toyota, we say, ‘Let’s deliver a smile with a smile.’ That’s a value we clearly share.”
READY TO MAKE THE SWITCH?
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